Constructing the best Label: The simplest way Leader Obama Chosen Social Media to make a Label

In the beginning of this article I wish to state this misnomer. President Obama is just a lightning rod. Many people love him and some individuals hate him, but even his biggest detractors need to admit that his social media strategy was a classic. Marketers should study this campaign because it is just a tutorial on how modern products should be branded. I am hoping that the reader will concentrate on the marketing and not the politics.

Barack Obama is just a classic case in how a brand can be created in a New Media Age. To win the American presidency a candidate should have a great deal of money and a great deal of name recognition—a brand. If your candidate does not need a brandname, if voters don’t know who you’re, you’re not likely to be elected. If your marketer cannot distinguish their product on the market place, that product won’t be bought. This is the reason modern marketers should study the Obama campaign. Before the 2008 campaign, Barack Obama had no money and was unknown.

By contrast, Hillary Clinton was a well-known senator from a big state. During 2006-2007, it absolutely was a foregone conclusion that Hilary would win the Democratic nomination She and her husband had created a vast political network to draw from, and she plenty of money—she had a powerful brand. Barack had no brand; even in his own household. When Barack broached a possible candidacy to Michelle, her response was, “Here is the craziest thing you ever thought to me. Nobody is going to beat Hilary this year…Get over it, kid” ;.Barack and his team did have understanding of social media and just how to use it in a campaign. This knowledge was his biggest asset.

The campaign of 2008 is analogous to the modern market place. In times past, it absolutely was very difficult, and very costly to produce a new service and brand it. This is the reason social media is this important element in modern marketing. A social media campaign allows a new service to be created and branded on the market place quickly, at very little cost. The current market place is better explained by author Shiv Singh. There is a change on the market place. No longer are consumers enthusiastic about engaging with large impersonal brands. Consumers don’t trust brands any longer—they trust their friends. In a recent survey conducted by The Economist half the respondents stated which they don’t trust big business. They trust the recommendations of their friends. Leveraging the recommendations of friends is the way to create brands. This is the reason why the usage of social media is so critical to branding. Through social media, friends meet, conversations happen, and brands are created.

Which means in case a product is going to be selected, the brand must turn into a “friend” to its consumer. This is exactly what the Obama Campaign did and the way in which that he did this will be studied by marketers because it is just a case study in how to create modern brands using social media. By combining social media that creates micro-targeting, force multipliers are created which are needed to create world-class brands.

The knowledge of the modern market place allowed Barack and his team to quickly create a strong brand and overcome the Clinton campaign. At this point, I would like to clean up a mistake that I made in a previous article. Recently, I wrote articles entitled,  Facebook Likes Reseller Panel “The Perfect Storm: Why Companies Should Adopt Social Media Marketing because the Center of Their Marketing” ;.In this article, I identified David Plouffe, Mr. Obama’s campaign manager as an authentic member of the Facebook management team. This was an error. The Obama staff member that I was thinking about was Chris Hughes, who served because the Obama Campaign Director of Online Organizing. Mr. Hughes had a good influence on the campaign social media strategy.

The Obama campaign wasn’t the initial campaign to use social media. They certainly were the first to ever co-ordinate social media by having an entire campaign. They certainly were the first to ever organize the usage of social media. For social media to work, it must be organized. John McCain and Howard Dean used the medium before Obama, but Obama and his staff could integrate and organize social media into every section of the campaign in an easy way. Due to this Barak could create “conversations” that engaged. He created enthusiasm, nevertheless the enthusiasm his sight created was smart enthusiasm. He used social media sights in a way that targeted supporters and voters. This targeting allowed him to understand the important metrics that he needed to learn in order to win his campaign. He could target and concentrate on his true supporters.

The effectiveness of Obama’s social media branding approach is so it was constructed to make and develop “friendships” ;.This is very important to marketers to realize. When you meet someone there is a veil between you and that person. As you get to know each other better, the veil comes down. As your relationship develops, trust develops, and deeper conversations begin. These conversations bring about deeper relationships on an individual level. On a marketing level, these relationships become strong brands.

The Obama campaign knew so it had to interact people, but that engagement needed to be predicated on trust. The Obama engaged people in what it called “the ladder” ;.You engage one step at a time, build the partnership deeper, and each step is just a higher amount of commitment—a ladder. The steps of the ladder are based on the comfort level of the individual in terms of the campaign. A marketer would call these steps creating touch points.

The initial touch point could be Personal. Here is the point where a marketer and customer first come into contact and “friend” each other on a platform like Facebook. In the Obama case, it absolutely was at this stage when people are learning one another. An individual signs ups for messages and emails. The next touch point is Social. It is this touch point that folks start making posts or comments to a friend’s profile about your product. At this touch point, a pal explains with their friend why something is a good thing. In the Obama campaign, these profiles integrated making use of their web site. At the Website, an advocate may create an account. In the marketing area, an organization would integrate with a Facebook or Twitter. At this point, an individual may feel comfortable enough with a brandname to participate a “group” or produce a “group” ;.

In the Obama campaign, another stage is always to become an Advocate. To drive interest, pictures might be posted, blogs written, or perhaps a video might be created and posted to You Tube, for instance. You can find analogies in the advocate stage for a marketer wanting to converse about the item with a “friend” (a customer) and vice versa. It is in the advocate stage that a supporter may have now feel committed enough to Obama to host an event, ask friends to donate money, or to register to vote. In the Advocate stage, in a marketing situation, a person might speak to a pal and recommend something, developing a brand.

The next stage may be the Empowering stage. This stage is for serious supporters of Obama. Here an advocate gets heavily involved. The campaign tracked volunteers and could target its most reliable supporters.

These committed people could create social and fundraising groups on MyBO Web site. The Obama campaign could now organize their very own networks of supporters that gave supporters access to the Obama database, from which they could pull telephone numbers for doing phone banking from their living rooms. In reading this article, a marketer has to make an analogy with what the Obama campaign did to what each marketer can do with their very own brand to increase engagement making use of their customers. Perhaps some organizations could offer discounts with their customers if they introduce their friends to the marketers and solidify the brand. Here a marketer can be flexible in their very own situation to extend their brand.

Exactly why social media platforms are so popular is that friends will have the way to share video, blogs, pictures, and posts making use of their friends. This is a god-send for marketers as they try to create and expand their brand. Ford Motor Company just did this in an effective campaign to introduce their new car, the Fiesta. Ford called this the Fiesta Project. In exactly the same way that Ford extended brand awareness for the Fiesta, the Obama campaign provided source material for user-generated content. Here’s where scale comes into play. Exactly why Ford’s and Obama’s campaign was so effective was because they both had the scale for “friends” to “converse” to create the brand. This is the reason the planning stage is so important in developing a brand. As Napolean said, “Every army has an agenda until the first shot is fired” ;.An advertising campaign is chaotic. Things happen. A marketer must be flexible. The main reason Ford’s and Obama ‘s social media campaign was so successful was because there clearly was planning and enough scale was intended to engage “friends” ;.

In case of the Obama campaign, its web page, MyBO contained videos, speeches, photos and how-to guides that gave people the raw materials they needed to create their very own compelling content in support of Obama. In exchange, supporters created more than 400,000 pro-Obama videos and posted them to YouTube. In addition they wrote more than 400,000 blog posts on the MyBO Web site. A modern marketer has to interact their customers to create compelling content for the organization that creates brand awareness. This is the reason social media is essential in creating modern brands. A business is going to have a hard time in carrying this out, left with their own devices and more importantly, finances. In case of Ford, Ford did not spend anything on the Fiesta launch. Fiesta had a good presence on social media sights, nevertheless the presence was produced by private individuals. Once the Fiesta was launched, 38% of the mark market was aware of the car.

In the beginning of this article I wish to state this misnomer. President Obama is just a lightning rod. Many people love him and some individuals hate him, but even his biggest detractors need to admit that his social media strategy was a classic. Marketers should study this campaign because it is just a tutorial…

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