Learn to really Become Positive Online Reviews.
Here are some ideas for encouraging more reviews of your business. Some come from my very own experiences as an assessment site “super user” and some are just good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please!
Take part in the best review sites.
Not totally all review sites are created equal. Try to find those that have features to reduce fake reviews and give business owners tools for responding to reviews buy google reviews. Activate your organization account and optimize your organization listing (it’s free). By claiming your listing you’ll receive notices when new reviews are posted and traffic reports on what many users viewed your organization page each week.
Be proactive with all your reviews.
Thank your reviewers for their feedback, both positive and negative, in a reasonable manner. Yelp.com, the largest review site, allows business owners to respond publicly or privately to your reviews. Your own message is a good way to acknowledge a writer and it shows you’re attending to as the business enterprise owner. Caution: don’t be rude or defensive in just about any way. I’ve seen this backfire big time each time a reviewer publicly posted the business enterprise owner’s rude response using their updated (and a lot more negative) review! Make sure to see my upcoming post on how to respond effectively to negative reviews.
Make the most of offers in your listing page.
Some review sites such as for example Yelp allows businesses to publish offers on their listing page. Since users of these sites tend to be more apt to be active reviewers themselves, you are directing your offer to the utmost effective online “influencers” ;.
Link to examine sites in your website.
Include the website logo along with your other social media marketing links, “Follow us on…” Again, I would only connect to probably the most responsible online review sites like Yelp.
Promote your presence on review sites.
Put in a link in your e-newsletter, include it in your advertising and social media marketing pages. You may also blog about your reviews and link back once again to the actual review page. Don’t let a couple of negative posts make you intend to run and hide. Your existing customer base obviously thinks well of you or they wouldn’t be doing business with you, so preach it to your choir!
Many review sites offer point of sale materials, such as for example static clings and stickers that retailers can attach for their door or check out to advertise their site.
Be active in the Online Community.
Be a dynamic reviewer yourself. It’s an effective way to gain knowledge of the community and fun to do! Just don’t review your own personal business or your competitors. You’ll likely get caught at it and the penalty isn’t with the risk.
Lastly, it is considered bad etiquette to directly solicit friends and customers for reviews. And to be honest, this tactic might not do any good. Some review sites have developed algorithms to filter reviews from one-time reviewers or those with incomplete profiles since they are generally less credible as well as fake. However, promoting your business’s presence on a specific review sites is an excellent practice and will naturally cause more and better quality reviews. Online reviews not only benefit your website’s se optimization, but your person to person advertising!
Here are some ideas for encouraging more reviews of your business. Some come from my very own experiences as an assessment site “super user” and some are just good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please! Take part in the best review sites. Not totally all review sites are created…